BHC's Producer Insights
"Branding: The Forgotten Tool"

For Immediate Release
Houston, Texas

BHC has direct mail and other programs that find qualified prospects. Our mailing profile is middle class, age 60+ homeowners – the sweet spot for fixed and index-linked annuities. Our direct mail offers free retirement material in exchange for providing personal and financial information, including phone number, e-mail address, marital status, income, retirement money amount, home value, three biggest worries about retirement and more. Some producers give up on the programs because sales are not immediately forthcoming or they find the recommended follow-up process unsuitable for their practice. Unfortunately, this is a mistake and a lost opportunity, here’s why!

Access to qualified prospects is free if you give BHC business. The value-adding proposition letter that goes to profiled people is signed by the participating producer. Even if no one responds, this alone helps brand their name in a favorable way. But people do respond because they want the material offered and as a result the participating producer has qualifying information about retirement-minded people in his/her market. They can then arrange to deliver the materials, make it available at the office, use BHC’s service to set appointments or simply brand their name and image by sending. Let’s concentrate on the latter because this is the vision most producers fail to see.

Program participation entitles you to a free consumer-facing web site (see demo at www.demo.retireRx.com). The more web sites you have, the better the branding and the easier it is to find you online. A free web site containing retirement information is a great addition to your branding strategy and image. As you can see, RetireRx has a wealth of dynamic retirement information including a monthly newsletter and companion video webinar. However, the important feature is its drip marketing capability. Visitors leave, or you load, e-mail addresses and thereafter automatically get messages and information from you without cost or hassle. This is the ultimate branding tool and sets you apart from competitors. Longer term branding works because when people in your market need retirement help your name comes to mind.

About half of the qualified prospects furnished by BHC provide an e-mail address; thus, there is no cost or hassle to add these to your drip marketing program. They will now hear from you until they change their e-mail address, unsubscribe or die. You can contact those that did not provide an e-mail address and offer to deliver the information requested via e-mail. If they don’t have or will not provide an e-mail, simply mail the promised materials along with your business card, company brochure and a personalized form letter telling them what you do and how you can help them. They are more likely to call when the need arises because your business and name are branded. You can be assured the competition is currently doing nothing because they’re not branding either.

To complete the branding, add the qualified prospect’s name to your distribution list for client appreciation events, workshops, seminars and other correspondence/e-mails you send. Over time your branding will identify you as a retirement specialist, phone calls will increase and sales will follow. The beauty is that BHC does most of the work and it is totally free. If you see the value of “branding” please call BHC and let us get you started on your new path to higher sales. Spiders brand by building webs and sooner or later attract business. Let BHC’s branding tools attract more business for you.