To conduct web site marketing, you first need a web site. You're in luck because by doing business with BHC you are entitled to a free, professionally designed and maintained, turnkey web site that has your photo, story, contact information and more: BHC does all the rest. Content is fresh, timely, retirement-oriented and interesting. The site employs the latest technology, loads fast and navigation is easy. Check out your future web site at: www.demo.retireRx.com.

Now that you have a web site, you need to use it for “drip marketing”. This type of marketing got its name from agriculture's “drip irrigation” whereby crops are given small amounts of water over a long period of time. If properly done, drip marketing will, slowly and over time, build your brand, keep your name in circulation, generate top-of-mind awareness and separate you from the competition. What's more, drip marketing from your web site is free and requires none of your time: BHC does everything. We make your drip marketing program effective by providing information, selling nothing other than you, and making sure the message is genuine and sincere. This is done without using one second of your time or costing you one cent. Here's how your drip marketing system works from your web site.

The administrative side of your RetireRx web site provided by BHC will record the e-mail addresses and other information left by visitors at your site who have downloaded information, asked questions, subscribed to the free Newsletter, or registered for a video webinar about retirement. You can also easily add information for your current clients and prospects. You will be given a matching e-mail ending in RetireRx so that all e-mails coming from you will feature a professional address rather than Yahoo, AOL, Hotmail or another nonprofessional e-mail ending. Once an e-mail is loaded into your site's drip marketing system, it will be “dripped on” twice monthly: one will send the monthly Newsletter and the other will invite them to the monthly retirement video webinar.

To get traffic to your site BHC has several programs that work. For example, our Guaranteed Prospects to See program (“GPS”) provides e-mail addresses for roughly one-half of the qualified leads you get. BHC will enter the emails from the GPS leads into your web site and you can supplement these by adding the names of your current clients and prospects. Also, you will list your web site address on your business cards, stationery and other materials you supply the public. Additionally, you should collect e-mail addresses of every prospect you meet so they receive your drip marketing messages. Over time you will build an e-mail data base and every e-mail you collect will be constantly dripped on with retirement information. Just like “drip irrigation” promotes optimum plant growth over time, “drip marketing” will have the same effect on your image, credibility, name recognition and sales.

Each month your drip marketing data base will receive your monthly Newsletter titled “Safe Money Advisory”. The drip marketing e-mail will come from you but BHC authors will write the Newsletters. The current issue of the Newsletter and archived copies of past issues can be found on your RetireRx web site provided free by BHC. Also, once a month your clients and prospects will receive an e-mail invitation from you to attend a video webinar on a retirement topic presented from your web site. Past video webinars are archived in your site’s video library and BHC can supply you personalized DVDs of each webinar with your contact information laser printed on the jacket. Both the Newsletters and the retirement webinars are about retirement-related topics of general interest and are never about products. The drip marketing will effortlessly give you a professional image and brand you with top-of-mind awareness. When the need arises, you will get the call and meanwhile your high profile continues in circulation without you spending dollars or time. Bear in mind that drip marketing, like drip irrigation, is a long-term process and immediate results should not be anticipated.

The best part of your drip marketing program is that it is absolutely free if you do business with BHC. Yes, there is a minimum amount of business needed but if you write annuities or sell life insurance for a living you will qualify. So if you want to make sure your marketing is done professionally, without cost or time commitment, and good to the last drip, call BHC today at (800) 201-0224.

Shelby J. Smith, Ph.D.
President & COO, BHC Marketing, Ltd.  

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