I know you’ve all read ads in the trade publications about how Producer Bucko made $100,000 last month using a post card mailer that prompted prospects to call and ask for annuities. Maybe you even sent the $999 to get the secret message used by Producer Bucko. Or maybe you believed the story about the semi-beautiful lady who was down to her last credit card limit when, by a quirk of fate, she discovered a previously-unknown source selling lists of people whose annuities were out of penalty and needed to be moved. Of course, these outlandish claims are fictional, and we all know that paying for them is a waste of hard-earned money… but, those ads keep appearing, so someone must be buying. Hopefully, you were able to resist.

There are more subtle pitches like “250 leads for only $250, and you are guaranteed at least $1,500 in commissions within 90 days or your money back”. You might be willing to “test the water” for only $250. Here’s what you don’t know: (1) the 250 leads are a list of names, addresses, income estimates, and supposed ages purchased from a list aggregator for $7.50; (2) the $1,500 in commission is the fiction. The seller’s mark-up is 3,300%. How are you feeling so far? Another “bait ad” offers to send 1000 post cards for only $500 with an expected response rate of at least 3%. The hidden barbs are: (1) the response rate will be closer to 0.25%; (2) lower incomes are targeted (this assures more responses); (3) fewer than 1,000 mailers will be sent to assure the vendor’s profit; (4) responses received, if any, will be sold multiple times. At the end of the day, when you receive your “leads” you’d still not have useful information… except, the best time to call the bad number provided. These types of leads do not work except for the people who sell them. Unfortunately, such scams have jaded you into believing that all direct mail generated leads are a waste of time. How wrong you are…

By hard work and considerable testing, BHC has developed a way to generate qualified prospects, and we can put you in front of them on a favorable basis. The best parts are: these qualified leads are free if you submit annuity or life business to BHC, plus there is zero mailing risk because BHC guaranteed you a specified number of qualified prospects to see. You can participate by appointing with a carrier through BHC and paying to cover our costs, but why pay when you can get in free with a modest amount of business? To find the qualified prospect, a personal letter is sent in a closed-face envelope (no window) to a profiled mailing list in zip codes you have chosen and BHC has accepted as appropriate. The letter offers a valuable publication to retirement-minded people in exchange for a returned survey asking personal and financial questions. This “value for value exchange” has worked for three years and is currently used by BHC’s largest producers who need more qualified prospects to see. The results are millions of dollars of annuity and life sales.

The 21-year reputation of BHC and relationship with many prolific producers is on the line, so you need not worry about authenticity. Of course, not every qualified prospect will become a buying client and not every mailing gets an overwhelming response… but, by repeated testing the results are better than any other program, including seminars. The best part is that these qualified leads are absolutely free if you submit annuity or life business through BHC. Of course, you are paid full commissions and given the standard generous incentives as those not using the system. This program is called Guaranteed Prospects to See (“GPS”). Get the details by calling BHC today. We know your past experience has left you jaded and skeptical, but GPS is the real McCoy you’ve been seeking. You can test drive GPS absolutely free, so please give us a call.

Shelby J. Smith, Ph.D.
August 2009  

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